Experienced Marketing professional required to join a leading Telecommunications organisation on a contract basis in the role of Marketing Manager. This role will be dedicated to the business segment and the role holder will work very closely with the product, sales and professional services teams. The role holder will be expected to significantly improve the business's marketing and raise the organisations reputation in the business segment.
To be responsible for the delivery of the business marketing plan across the Channel Islands and Isle of Man, to include communications campaigns, brand, PR, sponsorship, events and social media, as well as being the principal point of contact for partner distributors.
Analyse customer insight, management information and market feedback from internal and external sources to identify key issues, trends and opportunities to plan marketing campaigns.
Deliver marketing campaigns by engaging with teams within the organisation to gain their buy-in to campaign plans and proposals, through to creative concept development, budget management, media planning and buying, successful execution and post campaign analysis.
Work with product management and sales teams to build a comprehensive rolling quarterly marketing campaign plan.
Develop brand as well as lead generation campaigns, with a drive to increasingly use digital and direct marketing techniques to increase ROI and effectiveness.
Collateral - planning, development and production of a range of collateral to support Corporate Account Directors e.g. brochures, factsheets, price lists, sales presentations etc.
Digital content - deliver engaging content for the external website and social media channels.
Target segments include: CIIM Corporate/Enterprise, SME and SOHO as well as international customers.
Understand and comply with the licence and other regulatory rules applying to the position.
Understand and comply with the Data Protection Law as it relates to the position.
Skills & Experience:
CIM qualification or equivalent (Post Graduate or Diploma).
Minimum five years marketing communications experience.
Experience of the telecoms sector and/or B2B marketing preferable.
Proven track record in key disciplines including campaign planning, event execution, PR.
Experience of managing above the line agencies.
Hours & Benefits:
Competitive salary, full time working pattern- core business hours, central Douglas based.