Product & Investment Marketing Manager to join an international life company, in a permanent capacity on the Isle of Man in the marketing department. It's a unique opportunity to join the business at a senior level and be an integral part shaping the future propositions.
Reporting to the Group Marketing Director, the successful candidate will be responsible for leading the Product and Investment Marketing Team to deliver and manage product development, fund ranges and support online service developments for Company brands.
Have a complete understanding of our proposition and ensure that all products and fund ranges meet regulatory requirements in each of the jurisdiction in which we operate.
Be able to develop a detailed understanding of our customers, markets and competitors and ensure this is used in proposition planning across insurance brands.
Promote our proposition USP's effectively for each of our product, fund range and service (online and offline) supporting the Sales and account Managers.
Skills & Experience:
A broad knowledge of the offshore financial services industry and regulatory frameworks across multiple geographies.
A minimum of 5 years' experience in offshore product proposition; understands insurance product pricing.
Experience in the creation of product specifications, business requirement documents, business cases.
Understanding of key competitors, their products, services and proposition positives and negatives.
Familiarity with and understanding of illustration system design and build; online service design and build across web and mobile platforms with an appreciation for front and backend development challenges.
The ability to critically analyse large amounts of data succinctly, for consideration by executive team decision making.
The ability to work independently, and to engage where necessary with key stakeholders within the business.
Clearly communicate product decisions and the rationale behind them.
Comfortable making decisions without consensus.
Helps others make decisions by being persuasive.
Managed product owners across different products.
Ability to manage multiple work streams at the same time in a fast-paced environment
Both creative and analytical, switching between both and using all available data to drive product decisions.
Supplier / stakeholder / customer relationship management skills, including the ability to negotiate, agree and manage the scope of activities.
Proven ability to influence design decisions where required.
Hours & Benefits:
Competitive salary and comprehensive benefits.
Experienced Marketing professional required to join a leading Telecommunications organisation on a contract basis in the role of Marketing Manager. This role will be dedicated to the business segment and the role holder will work very closely with the product, sales and professional services teams. The role holder will be expected to significantly improve the business's marketing and raise the organisations reputation in the business segment.
To be responsible for the delivery of the business marketing plan across the Channel Islands and Isle of Man, to include communications campaigns, brand, PR, sponsorship, events and social media, as well as being the principal point of contact for partner distributors.
Analyse customer insight, management information and market feedback from internal and external sources to identify key issues, trends and opportunities to plan marketing campaigns.
Deliver marketing campaigns by engaging with teams within the organisation to gain their buy-in to campaign plans and proposals, through to creative concept development, budget management, media planning and buying, successful execution and post campaign analysis.
Work with product management and sales teams to build a comprehensive rolling quarterly marketing campaign plan.
Develop brand as well as lead generation campaigns, with a drive to increasingly use digital and direct marketing techniques to increase ROI and effectiveness.
Collateral - planning, development and production of a range of collateral to support Corporate Account Directors e.g. brochures, factsheets, price lists, sales presentations etc.
Digital content - deliver engaging content for the external website and social media channels.
Target segments include: CIIM Corporate/Enterprise, SME and SOHO as well as international customers.
Understand and comply with the licence and other regulatory rules applying to the position.
Understand and comply with the Data Protection Law as it relates to the position.
Skills & Experience:
CIM qualification or equivalent (Post Graduate or Diploma).
Minimum five years marketing communications experience.
Experience of the telecoms sector and/or B2B marketing preferable.
Proven track record in key disciplines including campaign planning, event execution, PR.
Experience of managing above the line agencies.
Hours & Benefits:
Competitive salary, full time working pattern- core business hours, central Douglas based.