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The Employer Brand

01.12.2023

Understanding the Importance of Candidate Experience

78% of candidates believe the overall candidate experience is a key indicator of how a company values its staff. It's crucial to get this right, as failure to do so can harm your chances of bringing your preferred candidate on board, and negatively impact your employer brand as a whole.

Evaluating Your Hiring Process

At each stage of the hiring process, remember that candidates are also evaluating you. This scrutiny is an opportunity to uphold your reputation and attract the best talent in the sector.

Showcasing Your Company Culture

The Impact of Culture on Job Satisfaction

57% of UK employees state that company culture is a bigger contributor to job satisfaction than a generous salary. This is your chance to stand out and showcase your team's personalities.

The Role of Current Employees in Employer Branding

Your current workforce's satisfaction significantly affects your employer branding, as they're likely to share their experiences. Reflect on whether you've acted on employee feedback, have an open-door policy, and offer career progression opportunities.

Considering Your Communication Channels

The Significance of Communication in Candidate Perception

Your communication methods, from job advertisements to social media interactions, reflect how you treat your employees. Ensure your social media platforms are up-to-date and engaging, as they're often the first places a candidate checks.

Knowing Your Employee Benefits Inside Out

Crafting a Thoughtful Benefits Package

Your employee benefits should be well-considered and ready by the time a new hire joins. Be clear about perks like free parking, flexible working, or healthcare access in job descriptions and interviews. Listen to candidates to understand their values and highlight the most appealing aspects of your company.

Flaunting Opportunities for Progression

Aligning Candidate Goals with Company Growth

Candidates should be able to visualize their future with your business. Be transparent about salaries and progression opportunities, as these are crucial for candidates when considering a position.

Investing in Workforce Development

Regular training sessions not only enhance your team's skills but also demonstrate your commitment to their personal development. This leads to a more dedicated team and attracts talented new hires.

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Posted by: Paragon Recruitment